Tips to Build a Social Media Presence

You are interested in building a social media presence for yourself or your brand, but how can you get started? The process can seem complicated and hard especially when you have to do it from the ground up. Below are 11 ways of creating and maintaining growth on your social media presence. 

Credit :-gettyimages

Choose platforms that are right for you 

Choosing the right platform is very important because it means you don’t have to waste a lot of time and effort on a platform that won’t give you a return. You don’t have to be famous on every platform out there. If you are in the business industry, the best platforms are Twitter, Facebook, and LinkedIn. 

Credit :-gettyimages

Optimizing your profiles 

Optimization can sound like hard work, but it is easy and necessary if you want to stand out on social media. It is vital to make sure that your page has the right information filled and is consistent; you won’t grab much attention when your Facebook profile is half-filed with poor imagery. 

Credit :-gettyimages

Keeping an eye on algorithm and updates 

You can see a huge difference when you add a photo to your status update. If you post two updates one with a photo and another without, you are going to see a big difference. This is why when you open your Facebook feed, you are going to see more videos than word status updates. 

Credit :-gettyimages

Creating an editorial schedule 

You might think that this is not an important thing, but it is. It is important to post regularly if you want to succeed with your social media presence. You also have to post at the right time, which is why you need to plan ahead. 

Credit :-gettyimages

Keeping it fresh 

Don’t be the person posting the same link many times over. You don’t need to post again because your audience has already seen it. 

Credit :-gettyimages

Don’t push the hard sell 

One of the most important things you need to have in mind when it comes to social media is people hate getting sold to. Think of how you feel when a sales assistant tries to force you to buy a bar of soap, or an insurance salesperson selling you window insurance. The company might put you off because it feels intrusive. 

Credit :-gettyimages

Jumping on the bandwagons 

You most likely have seen trending hashtags online and companies jumping on them to promote their products. This can be cringe at times, but it is a good way of joining a global conversation and a chance of showing the world your brand’s personality. 

Credit :-gettyimages

Learning from your mistakes and successes 

Knowing what is working and what isn’t for you as a business is a very important aspect of having a strong social media presence. You should use the platform’s built-in analytics, or listening tools for reputation protection like Sprout Social, Hootsuite,  

Credit :-gettyimages